Marketer. Small Business Owner. Dog Lover.
After 25 years helping organizations to develop, manage, and market their brand I co-founded Alastair Home & Design, a retail home decor and design services business in Stratford Ontario.
Marketer. Small Business Owner. Dog Lover.
After 25 years helping organizations to develop, manage, and market their brand I co-founded Alastair Home & Design, a retail home decor and design services business in Stratford Ontario.
Over the course of my 25 year marketing and communications career I’ve worked for global organizations, family-owned businesses, and some iconic Canadian brands.
During that time I helped develop effective brand marketing strategies, award-winning websites, delivered best-in-class communication material, and put on some kick-ass corporate events.
In 2024 I left the corporate world behind and opened Alastair Home & Design in Stratford Ontario.
The Top 10 things I can't live without, in no particular order:
My MacBook Air
A good book, usually a thriller or mystery
A notebook along with my Mont Blanc pen
iPhone
Dark roast coffee
My beautiful whippet
A strong wifi signal
A full-bodied red wine
Korean BBQ chicken bowl from Mercer Kitchen in Stratford
Long walks on a beautiful sunny day
“For what it’s worth… it’s never too late, or in my case too early, to be whatever you want to be.
There’s no time limit. Start whenever you want. You can change or stay the same. There are no rules to this thing. We can make the best or the worst of it.
I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people who have a different point of view.
I hope you live a life you’re proud of, and if you’re not, I hope you have the courage to start all over again.”
F. Scott Fitzgerald
I hold two undergraduate degrees from the University of Waterloo in Waterloo, Ontario.
An Honours B.A. in English, Rhetoric and Professional Writing and a B.A. in Economics.
The thoughts and opinions expressed on this website are my own and do not reflect those of my current or past employers or clients.
Collaborative leader with a successful track record building and developing teams, managing agencies & strategic partnerships, and strengthening client relationships.
Collaborative leader with a successful track record building and developing teams, managing agencies & strategic partnerships, and strengthening client relationships.
Over 20 years progressive experience in marketing & communications, with extensive experience in digital, providing leadership at both the individual and departmental level through strategic visioning and team building.
I’m a collaborative leader that believes in:
empowering people
continuous learning
fostering creativity & innovation
My mission is to translate complex information into clear and concise content using data-driven analytics to optimize effectiveness. I've successfully managed large corporate websites for b2b and b2c audiences. I have increased engagement across social media channels for several large Canadian brands, including Canada’s largest fitness company.
Leadership & people development
Brand marketing
Writing & editing
Marketing strategy
Social media
Paid search & display marketing
Usability, UX design & accessibility
Content marketing
Marketing automation
Event management
Initiating/managing change
Leading creative teams
Website development
Team building & coaching
Budget management
Read the latest from the blog
Read the latest from the blog
Looking for work is stressful. Depending on your particular circumstances, searching for a rewarding and challenging job can be exciting, or it can be downright awful. Throw a global pandemic into the mix, and we're in unchartered territory. I've recently been through it, and let me tell you, nothing prepared me for the exhausting emotional whirlwind of highs and lows I experienced over the course of my nine-month job search.
That's right. It took me nine months to find a great opportunity with a top-tier employer. During that time, I applied to 449 jobs, had 39 interviews, two de-humanizing pre-recorded video interviews, completed three personality tests, prepared five presentations for hiring managers, and turned down two jobs that weren't right for me before finally landing the right role.
Selected works: website design & photography
Selected works: website design & photography
For the most part, I’ve worked with some of the best-known financial services brands in Canada.
I’ve helped companies increase engagement and lower expenses by shifting clients to web-based tools and self-service solutions.
Lasting brand connections are created by delivering exceptional client experiences.
Connect with your clients by offering useful, timely, thought-provoking content and tools to help them succeed.
For more information please contact me.
Photography is one of my favourite creative outlets. Whether travelling or simply snapping something that’s caught my eye, I love capturing the perfect shot.
You can also check out my Instagram, but fair warning, it’s mostly pictures of my dogs.
I always enjoy meeting new people, making professional connections & sharing ideas.
I always enjoy meeting new people, making professional connections & sharing ideas.